1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one).
Instagram: Diversity, Modern, and fancy
Diversity because anyone can use the site, Modern as it is a modern way to communicate with the world in pictures and fancy because because it,s the number one platform for celebirtys to showcase their lives and luxury
Mercedes: luxury, Hi-tech, quality
Mercedes is a high quality car brand made to feel luxurious for the driver and packed with the newest hi-tech gear.
Mastercard: Helping, loyal, and brutal
MAstercard is a creditcard that helps people when they need it or just want some extra, i give it the loyal position because it’s a well known brand from 1966 and brutal becasue it ruins lives for people going in debt.
2. Let’s work backwards! Look at the logo on the Apple iPhone and, by doing your own research, investigate the history of the product and the company that manufactures it. Give an outline, in your own words, of what you consider the following to be:
- Describe the iPhone’s brand identity – exactly as you see it
- Its a simple, modern brand with luxury and exclusive products
- What do you think its positioning is currently?
- Today’s positioning mostly is innovating and it still can carry the luxury part because of the price on the products.
- What do you think the strategy for this specific product was?
- The strategy for the iphone in specific was to be the leader in new technology. And it hit that nail pretty hard. I have seen on a reddit post from 2014 where people would predict how the phone will be in 2020 (iphone 12) and so many people was accurate with how technology in the phone would become! This means that the iPhone was a predictable product. The way marketing works for Apple right now is “controlled” leaks about the product and mass distribution to any influencers so they get free marketing and is hitting the right target group.
- What research do you think was done on this by the company who made it?
- The logo for Apple went from a fully detailed tree with isaac newton under it to just a simple apple with a piece missing from the side in grey colours.
The first logo for Apple Inc. A detailed tree with Isaac Newton under it. The logo did not last long and was soon replaced with the simple apple
Rainbow logo from 1976 – 1998
The black logo from 1998 – 2001. It still got used after the new blue verison came out
The more blue verison, lasted from 2001 – 2007
A 3D chrome logo that was from 2007 – 2017
This is the most recent logo from 2017
The colours in the logo have varied from time to time, and after the much detailed version with the three the logo was more of a rainbow apple from 1976 to early 1998. From 1998 to late 2000 the logo was completely black and lacked feelings in it. From there on the logo became more like the one today with greyish colours, and grey is a neutral colour between white and black.
Progress Journal 